For Business Buyers

Contrarian Academy is a private community for people who want to learn the art of dealmaking and business acquisitions. It also includes our full Acquisition Foundations course, all resources, 6-8 live calls each month and access to our invitation-only events (around the USA).

We currently are only accepting people who are committed to making their first acquisition within 1 calendar year. That’s our bare minimum requirement. Beyond that, we will also evaluate your past experience and likelihood of success.

It’s everything you need to go from “I know nothing about business acquisition” to becoming a successful business owner, investor and entrepreneur. We are constantly adding to and improving our Community, but as of November 1, 2023, it includes: Private community, Weekly live calls (every Monday), Bi-weekly deal review calls, an all-access course and 40+ additional resources (and we’re frequently adding more).

As of November 1, 2025, we have 10k+ members and alumni across the world, primarily concentrated in North America. Most of our members are looking to make their first acquisition and actively working toward it. We also have many people who are already business owners but want to expand their businesses and build empires. You’ll be surrounded by people from all areas of life, in all stages of the journey, who are just as ambitious as you. Everyone in the Contrarian Community is working toward common goals: owning their own businesses, their time, their finances and their lives.

Hi! I’m Codie Sanchez, we own lots of businesses at Contrarian Thinking Capital and Main Street Holding Company *you can see them on the site here. We’ve taught 9,000+ how to buy and build businesses *you can see all our owners all over our sites and social. After more than a decade in finance I realized we could either buy all the businesses ourselves like private equity guys do, or we could bring people along with us. I stopped believing it was better for me, or anyone, to own everything. So now we have 5 years and thousands of owners to prove that how we do acquisitions works and yes, we can take back Main Street.

Access to the Contrarian Academy is 1 year, with the option to renew if certain conditions are met. Remember — business buying and operations is a long-term game, not a one and done!

Yes, 30-day money back guarantee for anyone who joins the Academy and doesn’t find the want to continue to committing. We are here to serve you. We believe in being unreasonably helpful because we know… you can do this. It’s really all up to you.

Many of our members tell us their advisors use our program as a tax deduction too. That said, enrolling in our program might qualify for a tax deduction or credit, but it depends on each person’s situation—so it’s always smart to check with a tax advisor to see what applies.

Only you know the answer to that. What I know to be true, my only regret in life thus far is waiting to long to bet on myself. Every day I waited was a tax on the future life I truly wanted.

Yikes. Guarantees are risky business. We do not believe there are any in life except death and taxes. We are very careful about things that sound too good to be true. Because, well, they often are. We also believe you will never regret the skill of becoming a dealmaker, we’ll teach you. We teach a man to fish, as opposed to how the first one he snags is the right one and lasts a lifetime.

The best predictor of future behavior is past behavior. Go search all our socials, look us up on Trustpilot, see the people around the world who have bought businesses. Our millions of followers and thousands of students are our best way to show you what’s possible. This is a process as old as buying real estate it just hasn’t been available for all. We change that.

Do you believe in betting on you? That’s a fundamental question only you can answer. We think you either take the risk or you work for someone who did. You also know that most people will never do anything. So our entire mission is to find you the doers who will follow through and execute. That is really the key ingredient. We call you doers, not talkers.