You’re Poor Because of These 3 Things…

Contrarians,

Sell things to rich people… they pay more.

That’s true. And cute. But is it so easy?

Having sold clients who are both there is a truth to the meme:

Rich people want you to sell them something. Remember that.

Two worlds of entrepreneurship: One world — scraps, selling cheap products to price-sensitive customers who churn the moment they find a discount. Second world — sell fewer, better things for more money.

The volume game can work. It's built some of the biggest business empires — Walmart, Amazon, McDonald’s. Three small issues.

• That game is brutally competitive.
• Scaling requires airtight infrastructure.
• Even the best eventually move into higher-margin products.

A different path?

Sell expensive things to people who can afford them. When was the last time you raised your prices? Our guess: 9 out of 10 small businesses undercharge. Why? It’s scary not to. If you start to realize wealthy customers want to be sold, your entire business can change.

What Rich People Actually Buy

There are five reasons rich people buy. Only five. Every single reason falls into this hierarchy we call The Rich Desire Pyramid.

1. Status – “Make me look important.”

How to sell it: Position your business as the best, not the cheapest. Showcase expertise, exclusivity, and premium service. Think Hermes: Limited-run purses that are mostly handmade by one person each, from start to finish.

2. Convenience – “Make my life easier.”

How to sell it: Eliminate friction. Offer white-glove service, subscriptions, and concierge treatment. Private jets. Fast. Expensive.

3. Exclusivity – “Let me in, keep others out.”

How to sell it: Restrict access. Membership models, invite-only services, and VIP tiers create demand. Tiger 21 — $20M and they validate your income.

4. Privacy – “Give me space”

How to sell it: Offer high-trust, high-security, high-privacy services. NDA policies, direct access to owners, and absolute discretion build loyalty. Scrub my name off the internet services.

5. Scarcity – “Make it hard to get.”

How to sell it: Limit availability. Waiting lists, premium tiers, and applications drive demand. Think waiting for the brand new shoe drops. Or Birkin bags.

They’re buying into a feeling, a position, a lifestyle. They aren’t price-sensitive, they’re value-sensitive.

https://twitter.com/Codie_Sanchez/status/1802014457972801692

How to Sell Rich

If you want to sell to wealthy customers, ask yourself: Rule of Two. Does your offer hit at least TWO of these categories?

• If you’re selling convenience, add exclusivity.
• If you’re selling status, add scarcity.
• If you’re selling privacy, add convenience.

Rich people WANT to spend money — give them a reason to. Recap:

❌ Selling Cheap:

• Price-sensitive. High churn.
• Harder to scale. Volume game.
• Competitors everywhere.

✅ Selling Rich:

• Will pay a premium for the right product.
• No price shopping if they trust you.
• Will keep spending if you deliver.

What do you think?

The Flake Tax

Most people think success comes from big moves — the one genius idea, the perfect opportunity, the lucky break. But in reality? For 99% of us, it comes from one simple formula:

1. Say you’ll do something.
2. Actually, do it.
3. Repeat.

That’s it.

It sounds obvious, but here’s the problem: Most people don’t do it. They overcommit, underdeliver, and spend their careers making excuses. And over time, that comes at a cost.

Why This Works Like Compound Interest

Every time you follow through, you earn credibility points. Every time you flake, you lose them. At first, no one notices. But over time, this creates an exponential gap:

• Flakes: Make promises, miss deadlines, explain why. Stagnate.
• Executors: Make promises, deliver, earn trust. Get opportunities.

The results:

• Flakes = Linear progress. Always starting over.
• Executors = Compounding trust. Gets easier with time.

The guy who delivers consistently gets better jobs, more opportunities, bigger deals, more respect.

How to Protect Your Credibility

Not everything goes to plan, we get it. Here’s how to keep your word without burning trust:

• Under-promise, over-deliver. Build the habit of exceeding expectations.
• If you can’t hit a commitment, communicate early. No ghosting. No excuses.
• Your word is your brand. People aren’t keeping score — until you break their trust.

Doing the thing is the fastest way to stand out, because most people don’t.

Reps Before Results

“I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times.” -Bruce Lee

Winning looks like luck from the outside. But if you zoom in, it’s often just a numbers game.

Reps → Suck → Improve → Win → Repeat.

Most people never get past the “Reps” phase. They try something a few times, hit resistance, and stay stuck. The people you see “winning”…

Posted 300 videos before one went viral.
Pitched 50 investors before one funded them.
Sold 100 times before they closed a single deal.

More reps = More learning. More learning = Better decisions. Better decisions = More Wins.

Every industry has outliers, but if you dig deeper, even they almost always fall into one of two categories:

1. They are, in fact, statistical anomalies. You are not them.
2. They weren’t actually lucky. Their "first try" was their 500th rep in disguise.

“Mark Zuckerberg built Facebook in college!” Actually, he tinkered on countless projects before that. “That writer goes viral all the time!” Actually, they wrote for 10 years in obscurity. As Ray Kroc put it, “Luck is a dividend of sweat. The more you sweat, the luckier you get.”

There are very few real overnight successes — mostly just graveyards of unseen reps.

How to Apply This Rule

• Be okay setting more rep-based goals, not just outcome-based goals.
• Stop judging early results. Your first 20 attempts will be bad.
• Think like an athlete. Skills are built in training, not on game day.

The winners often aren’t the smartest or the luckiest. They’re the ones who stuck around long enough to actually get good.

Think about that.

The information contained here is educational, may not be typical, and does not guarantee returns. Background, education, effort, and application will affect your experience and the profitability of any business. Individual results may vary.