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Main Street Minute

1 Game-Changer Event for Biz Buyers

January 21, 2025
10 min read
Biz Buyers,

Welcome to Main Street Minute — where we share some of the best ideas from inside our small business acquisitions community.

No matter where you are on your journey, we’re about to tell you about something INSANE we’re doing for you next month.

It might be the most actionable business buying event ever. In fact...

We’ve Never Done This Before (And May Never Again)

But before we tell you about it, you need to learn about 1 utterly game-changing rule for biz buyers…

It holds true for jobs, dates, & especially deals. And it’s called the 100-50-10 to 1 Rule. Here’s the gist:

Buying a business isn’t luck or magic.

It’s about:

  • Running the process
  • Analyzing patterns
  • Sifting through the noise to find something that’s worth your time, money, and effort.

Most buyers fail because they get too attached, too early. They fall for the IDEA of a business instead of its reality.

But it’s a numbers game — and the 100-50-10 to 1 Rule is how you win it.

Here’s how it works:

STEP 1

Look at 100+ Businesses (Yes. 100+.)

Browse marketplaces, review broker listings, and build a stack of possibilities. At this stage, you’re skimming — no attachments, no deep dives.

Think of this as smart window shopping for potential cash flow. You’re browsing listings, talking to brokers, and saying “interesting…” to anything that might fit your Deal Box and doesn’t scream 'dumpster fire.'

Ask yourself:

  • Is it making money?
  • Why is it for sale?
  • Does it actually fit my Deal Box?
  • Do I hate anything about it?
STEP 2

Analyze 50

This is where the real work starts. Narrow the field. Dig into financials & operations. You’re now answering specific questions, and determining if these businesses are as they claim — or just a pig with lipstick.

STEP 3

Deep Dive 10

By now, you’ve weeded out the fluff. Now you really inspect financials, interview owners, analyze risks, and dig into what makes the business tick. Do due diligence like your retirement depends on it (because it very well might).

Find out what’s broken, what’s thriving, and whether you’re about to buy a business or another full-time job you’ll hate. This step isn’t for dreamers. It’s for serious dealmakers.

STEP 4

Find the 1 Worth Buying

After all that work, ideally, you’re left with one that you feel good about:

  • It matches your Deal Box
  • Survived your due diligence
  • Fits your vision

That’s a high-level method for finding a business to buy. Now it’s time to lock it down. Then the real work begins...

How to Buy a Business... LIVE

If you’re reading this, chances are you’re turning this idea of buying a business over in your head pretty seriously.

If that’s you, you’d get a metric TON out of our business acquisition experience coming up next month.

Main Street Millionaire Live is a 3-day event — part live workshop, part business buying summit, part deal-maker’s playground — all with a hefty dose of inspiration and fun.

The price will rise as we get closer, so get details and grab your ticket here →

Click HERE to Save Your Spot

WOAH, Did You See This?

It’s becoming real clear real fast that we’re about to enter a new Main Street era.

Check out this segment from Treasury Secretary pick Scott Bessent at his Senate hearing a few days ago:

bessent

“I believe Wall Street has done great the past few years and that Main Street has suffered. It’s time to have a Main Street small business-led recovery.”

Main Street is going mainstream, folks. And you have a real chance to be at the center of it.

Because the reality is, no matter who is in charge, it starts with you... Those ready to build and those ready to act.

That’s why we’re doing Main Street Millionaire Live.

You’ll walk away with a business-buying playbook built for you, personalized for you and your goals.

By the end of it, you should be rapidly accelerated toward your 1-year goal (if you’re actually serious about ownership.)

And just wait for the surprise guests and information we’re going to be sharing live... We know you’ve got questions, so let’s get you sorted:

Where’s the Event?

It’s 100% virtual, so you can join from anywhere with Wi-Fi and a hunger to own. But this isn’t just another Zoom call — it’s dedicated time to get things done with Codie and other pros.

How Interactive Are We Talking?

This is FAR from “sit and stare at slides” territory. We’re putting you in the driver’s seat with:

  • Breakout sessions for you to DO the work
  • Live Q&As with Codie and top-tier experts
  • Hands-on exercises to sharpen deal-making skills

Translation: You’ll leave with real momentum.

How’s This Different from Codie’s Book?

The book’s a goldmine, but Main Street Millionaire Live is an action plan. Think breakdowns, expert workshops, and renowned guest speakers. This is learning by doing.

Should I Bring My Spouse?

You 100% can! Your partner’s buy-in could be a secret weapon to your success. Plus, they’ll love seeing the vision you’re working toward.

What’s the Time Commitment?

Each day runs from 11:00 AM to 6:30 PM ET — with breaks to stretch, refuel, and connect. If you can’t catch everything, VIP members get unlimited replays.

What If I Already Own a Business?

This event is designed for curious first-timers and seasoned owners. You’ll learn how to spot acquisition opportunities, structure deals, and scale what you’ve already built. Bonus: a special session for current owners all about growth strategies.

So, back to the real question: Are you ready to show up?

Click HERE to Save Your Spot

The information contained here is educational, may not be typical, and does not guarantee returns. Background, education, effort, and application will affect your experience and the profitability of any business. Individual results may vary.

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