If you’re new here, welcome to Main Street Minute — where we drop the best tactics, tools, and frameworks from inside our private community.
If you’re serious about buying or scaling a small business, you’re in the right room.
Today’s topic: Scaling smart — without losing your mind or margin.
But first, the newest crop of members joining the community? Absolute killers. We’ve got:
Business scaling isn’t rocket science. But it is a science.
After working with 100s of small business owners, our team can tell you — a big difference between the buyers that plateau and the ones that grow is this one thing: scale.
Every scalable business needs:
Miss any one, and you’ll hit a ceiling.
Let’s break down each piece (and share what most get wrong):
Most owners hire too fast, fire too slow, and expect a miracle in between.
A bad executive hire can cost you, no joke, $200K-300K+ and waste 6-12 months of momentum.
But get it right? You start to own your business instead of being owned by it.
To make sure we only hire A-players, every hire goes through this matrix:
Here’s what it looks like in detail:
5 systems all successful companies have:
Most businesses build these 5 system chains separately. But we noticed that connecting them through a framework makes scaling more predictable...
This reduces the inevitable bottlenecks that re-appear as you grow:
Good executive planning feeds into →
Healthy sales cycles, which require optimizing →
Effective operational processes, which require →
Strong team communication, which altogether enables →
Better financial performance
This doesn’t eliminate all growing pains… but it brings a method to the madness of building.
Most owners try to solve 27 problems at once.
The best solve ONE problem at a time exceptionally well — and they often pick the RIGHT problem to solve.
For example, one thing we constantly hear is: “My prospects can’t afford my product.”
But when we sit down with owners, we often find it’s rarely a pricing problem they face. It’s almost always a persona problem that they haven’t really focused on addressing…
When prospects “can't afford” your product, run these 3 tests:
That said… Much of the time, your problem is an avatar mismatch. You’re trying to sell snow to Eskimos, instead of hot chocolate to skiers.
The most valuable exercise for any owner is building a detailed customer avatar. Define who NEEDS your solution, not who you wish would buy it.
We’ve just scratched the surface of the scaling frameworks we like to review with owners.
On top of that, implementing them properly is where most owners struggle. It’s one thing to know what to do, it’s another altogether to know how to build these systems into your business.
By the way, these clips are from our previous workshops for owners who want to scale their business.
Over 2 in-person days in Austin, we helped them make moves to:
Guess what? We’re running it back. A multi-day scaling workshop, next month in Austin, and you’re invited.
This time, you’ll get access to even more of our portfolio CEOs, experts in sales, marketing, brand-building, acquisitions, and scaling without chaos. Last time we did this, the feedback was 🔥
Spots are highly limited, so if you want in:
Apply here and we'll get you going
Remember, one of our mentors always told us: “The size of your bank account is proportional to the size of the problems you solve.”
Don’t run from the hard stuff. The scaling work that comes after you buy a business… That’s often where the money is.
The information contained here may not be typical and does not guarantee returns. Background, education, effort, and application will affect your experience. Your results will likely vary.
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