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Contrarian Thinking

Building Is the Only Way Forward

June 10, 2025
3 Min Read
Contrarian Thinking Newsletter Header - Something Big is Coming

It’s been a difficult week in America. Political violence struck again. The temperature of our national discourse rose higher. All of it made heavier by the dark anniversary that falls today.

Moments like this test us. They remind us how fragile the things we build really are: families, businesses, buildings, trust. It is easy to lose faith in times like this.

Pie chart showing Americans’ views on the American Dream. 53% say it is still possible, 41% say it was once possible, and 6% say it was never possible. Source: Pew Research Center, April 2024.

Today, many young adults feel they face more obstacles than their parents did. And confidence in our institutions has dropped to historic lows.

Creation is the Only Path Forward

The unfortunate truth is that it’s always easier to burn down than it is to build up. Which is why we must commit, again, to the harder path: building.

Two black icons side by side. On the left, a burning brick wall symbolizing destruction. On the right, a hammer striking a house roof symbolizing building or construction.

A culture without belief in building for the future becomes reckless with the present.

Ownership is the antidote to this. When you own something, you’re invested in tomorrow because you literally own a piece of it. When you have skin in the game, you have a stake in the future.

The owners of a…

  • Landscaping company in Arizona
  • Diner in Ohio
  • Accounting firm in Florida
  • Wrought iron fencing business in New York

…aren’t plotting chaos. They’re working to make payroll, lend equipment, train employees, build relationships, or fix a roof. They’re too busy building to destroy.

Reasonable people know this. Perhaps it’s why small business is the most unifying force in our country.

Horizontal bar chart showing positive vs. negative views of U.S. institutions. Small businesses are rated most positive (86% positive, 12% negative), while large corporations are viewed most negatively (68% negative, 29% positive). Source: Pew Research Center, Jan. 2024.

To build is to give more than you take. Every brick laid, every job created, every customer served creates value that didn’t exist before.

This is Why We Work

When a new builder steps up, the effects run deep.

The lessons a child absorbs from watching a parent wrestle with hard work, resilience, problem-solving, and responsibility will positively guide how they approach their lives decades later.

Text highlighted in yellow on a textured page: “Long before ownership offers an inheritance of assets, it offers an inheritance of values.”

That’s why we believe ownership is more than wealth-building. It’s nation-building. This compounding effect is what makes small business ownership not just a financial strategy but a national strategy.

Concentric ripple design showing the ripple effect of ownership. The rings expand outward from “Owners” to “Employees” to “Towns” to “Nation.”

Builders strengthen the foundations that our freedoms rest on. Every business opened, every tool developed, every community strengthened, every job created is an act of national defense, a reinforcement of the scaffolding that keeps our liberties standing.

Our mission at Contrarian Thinking is to put power into the hands of those who choose to build. To give them the tools, capital, and community to own. This week’s events remind us what’s at stake.

The test in front of us is simple: will we resign our nation to tearing down, or will we double down on building up?

Black silhouette of the United States map with a large white question mark in the center.

History will not honor the arsonists. It will honor the architects.

Who will you be?

-The Contrarian Thinking Team

BUILDER’S FEED

🏠 Watch this: How to launch a high-margin roofing business and scale massively

🎧 Listen now: 3 business anyone can start (from a guy who built 75+)

📊 Get the only newsletter that makes you a smarter business buyer every time you open it.

ONE LAST THING…

Animated image showing a man slouching back labeled “Everyone else” and the same man leaning forward intensely labeled “You, September 19th–21st,” with a button linking to msm.live.

Join us at Main Street Millionaire Live, a 3-day virtual event designed to teach you the entire “ownership stack”:

  • Sept. 19th: Deal Sourcing
  • Sept. 20th: Financing & Negotiation
  • Sept. 21st: Ownership & Scaling

Whether you’re in a W-2, looking to buy your first biz, or already own one, this gives you the tools, tactics, and network to accelerate your path (at a very low cost).

Plus, you’ll get $1k+ worth of digital products, just for showing up.

View the full schedule.

DOPAMINE HIT

Team Contrarian

The information contained here is educational, may not be typical, and does not guarantee returns. Background, education, effort, and application will affect your experience and the profitability of any business. Individual results may vary.

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