It's been sometime since I started following Codie. I really appreciate the quality content she creates. It stays with me long after I have finished watching. It makes me pause, think, and evaluate my choices from an entirely different perspective. She inspires me to keep moving forward even in uncertain times.

Contrarian was critical in providing us the tools, the information and the coaching/consulting to buy our dream business and head down an amazing path of being free from the corporate grind. Thank you everyone at Contrarian!

I really am loving the growth accelerator. Codie and the whole team are wonderful. Alex, Mark, Shannon and everyone involved in the program are what I would call the real deal. Not everyday people you come across. Getting to participate with these folks makes achieving big goals feel very achievable. Highly recommend.

The Contrarian Thinking workshop provided valuable, insightful information that challenged my way of thinking. Great opportunity to learn and connect with other business owners. Overall experience was rewarding.

This has been a very educational course and has opened my eyes in how to make my team work better together. Save money and making money. Highly recommended

Incredibly informative and helpful in all parts of your business . 10/10 would recommend to all small businesses owners.

Great content. Helps when coming across the daily decisions, and preparing for the long term decisions. Great communication skills!

Contrarian Academy has been an excellent experience for me - I would highly recommend it to anyone new to buying a business. The course materials are extensive and practical and the community aspect is awesome. You will not feel alone in the Contrarian Academy. The part that really sets them apart though, is the Academy staff. Their team of instructors/deal advisors and inspirational been-there-done-that folks are priceless. They have given me the confidence to identify and offer multiple well-run businesses. It is not cheap, but nothing of value is. If you are seriously thinking of buying a business, I can think of no better place to start!

Had a great time at the Growth Accelerator Workshop

Contrarian Thinking is one of the best communities and groups of consultants out there for truly moving the needle in your business!

I can’t say enough good things about my experience at the Contrarian Thinking SMB Boardroom Growth Accelerator Workshop! The workshop was incredibly valuable, and what stood out most was the team behind it. Everyone was knowledgeable, personable, and genuinely invested in helping business owners succeed. You can tell they truly want to see you win! I walked away with valuable insights, fresh perspectives, and renewed motivation to take my business to the next level. I’m so glad I attended and would highly recommend it! A heartfelt thank you to Codie, Marc, Alex, Carter, Elliott, and the entire SMB Boardroom team for putting together such a great event. Your passion and commitment to helping others grow made this experience truly special!

The content is excellent. I love going to YouTube to see who Codie is interviewing. As I grow my media company, I love picking up on hidden gems dropped while they talk. I'm a Proud Subscriber.

The Contrarian community has truly inspired my husband and me to become business owners and focus on providing real value to our community. We are so grateful to be part of a group of people who genuinely want to see others succeed. The community is always available to offer guidance, answer questions quickly, and provide valuable advice. One of the things we appreciate most is how willing members are to review your deals and help you evaluate whether you’re buying a profitable business that fits your deal box. Having that kind of support and insight throughout the process is invaluable. Thank you, Codie, and the entire CT community, for everything you do. Your knowledge, generosity, and willingness to help others succeed make a real difference. My husband and I are truly grateful to be part of this community!

Amazing program that has helped us make sense of our business. Highly recommend

The Boardroom is my unfair advantage. I’ve said that before, and I mean it. As a business owner, joining the Contrarian Boardroom has been one of the best investments I've made in myself and my businesses. I've attended a Growth Workshop, and the PE Playbook, resources, and ongoing support have been incredibly valuable in helping us grow. What really sets this group apart is the people. You're surrounded by business owners who are actually building, scaling, and acquiring businesses, along with a team that genuinely wants to see you succeed. No matter what you've heard, I genuinely believe you'd be doing yourself and your business an injustice by not at least scheduling a call with these people and seriously considering making the commitment. The knowledge, relationships, and access you gain can completely change the trajectory of your business. For me, the Boardroom has become a true competitive advantage.

I've been following Codie Sanchez and Contrarian Thinking, and I really like what they're all about. One thing I appreciate about Codie is how she gets you thinking differently about money, business, and opportunities that you might not have considered before. She has a way of making you look at things from a different angle and realize there are other ways to build a better future for yourself. I also want to give a shoutout to Team C. They actually took the time to reach out to me personally, and that meant a lot. It's nice to know there are real people behind everything who appreciate their supporters. Keep doing what you're doing, Codie and Team C! I appreciate the inspiration and look forward to seeing what comes next!

What I appreciate most about Contrarian Thinking is that you get to learn from both Codie’s experience buying businesses and a whole team of experts in different areas. Numbers and financials haven’t always been my strong suit, so having a place to learn, ask questions, and get comfortable with them has been so valuable. It’s helping me understand the numbers and make more thoughtful business decisions based on data and logic. I especially love having multiple calls each week where I can ask experts questions directly and talk things through. And beyond the expertise, the team really cares. You can feel it in how they show up, take the time to answer questions, and support everyone. I’m so glad I joined! Thank you!❤️

Codie Sanchez is a great inspiration to me. I always come back to Codie’s work when I am in need of advice on leadership and entrepreneurship and it always gives me the necessary boost of energy to keep going. Thanks for sharing your story and knowledge, Codie!

Seriously been so helpful, I don't know what I would do without them. So glad I joined! Alex has been extremely helpful in helping me see the bigger picture.

Codie’s passion for business and helping others succeed is absolutely infectious! You can’t help but feel motivated and energized after listening to her. I love her honesty, her enthusiasm, and the fact that she’s not afraid to share what hasn’t worked along with what has. Her new book, Own or Be Owned, has really made me look at my own business differently. I’ve owned my travel agency since 2009, and even after all these years, she’s given me so many new ideas and made me rethink some of the ways I’ve been doing things. It’s exciting to realize there’s still so much room to learn, improve, and grow. I also recently attended her multi-day livestream, and I loved hearing her talk about her successes, failures, and everything she’s learned along the way. One thing I really appreciate is how so much of what she shares applies not just to business, but to everyday life as well. I’m really hoping to attend one of her in-person workshops or conferences in the near future. I would love the opportunity to learn more from her and bring some of those ideas back to my own business.

The education, coaching and community with Contrarian Thinking sets a standard by which others should measure. The amount of value provided is off the charts. The team is of the highest professionalism and consistent with the rigor of quality coaching. Highly recommend to anyone who is considering business ownership or owns a business and needs support with growth.

I have really enjoyed the CT community. All of the advisors are really wicked smart and engaged - I have personally been to Dan Sullivan and Stephanie Veal's office hours and had them reply almost immediately in the slack channels to my questions - but other advisors are always replying and helping the community with great advice. Jordan runs the SBA lending and has been incredible to work with. Everyone is really encouraging and supportive. They have a concierge team that coordinates and helps with anything real time - shoutout to Arthur! My husband and I definitely see the value for the advisory support and we really enjoy the community support and engagement. Overall, this is a legit group of people providing top tier support and education around the clock to an equally engaged and supportive community. I would highly recommend CT.

I joined Contrarian Thinking a little over a year ago after working with Cody at one of her workshops. Almost immediately after implementing her advice, my business had its best month ever and continued growing, with a 40% year-over-year increase in the first year and on track to achieve an additional 30% growth over that in the second year. Contrarian Thinking has completely transformed my business and changed my life. The advice, guidance, and support I've received have been invaluable. Thank you to Cody, Carter, and the entire Contrarian Thinking team! I can't say enough good things about my experience.

Seriously, Contrarian Thinking offers an extreme value for business owners and soon-to-be business owners. From mindset, to very actionable step-by-step guidance, and a world-class group of coaches, I highly recommend this to anyone interested in or already in business ownership!

There are so many experts with deep knowledge in this community!! The group calls and the one-on-one time they offer to members is invaluable!

Value for my time. I really learnt a lot from Cordie's podcast where she shared habits that made her rich. I have been following some of her habits and they have transformed my marketing strategy.

Anything connected to Contrarian Thinking is amazing! Very educational, inspiring, street smart and absolutely creative. Entrepreneurs built this world but people believe that governments did. It is the people that follow Contrarian Thinking and like minded others that do this. Owned or be owned is so true. Are you the “power or property? Contrarian Thinking is a great example for self actualization! “Just do it!”

Joining Contrarian Academy has been one of the best investments in my husband’s and myself personal and professional growth. We joined the academy in June 2026, In just three months, I personally gained greater knowledge, confidence, and strategic insight into evaluating business opportunities. We have signed three NDAs, connected with brokers, and developed stronger skills in analyzing financial information, assessing businesses, and identifying out-of-market deals and investments. What once felt overwhelming and a barrier for me, after being a stay at home mom for 20 years, now feels manageable and exciting. Best antidote for perimenopause 😅. I’m more confident asking the right questions and taking meaningful steps toward my entrepreneurial goals. My best advice is “you don’t have to know everything to get started, you just need to be willing to learn, take action, and flow. Coddie Sanchez and all his amazing team have the “homework” done for you.

Codie Sanchez delivers incredible insight on main stream business models, deal-making and scaling cash flow assets. Truly one of the sharpest minds in the space today and such a motivator to listen to. Bravo and keep it up.

People and process, Contrarian Thinking has both in spades. Within 6 months of joining I was able to close a deal on my first business and leave my corporate W-2 with no previous business experience. The learning content is dense and had everything I needed to start submitting NDAs and review financials. People are unreasonably helpful. In one case, the lending partner sought new bank relationships for the community just because I had one specific niche situation. It's not for the lukewarm; they will keep you accountable and hold your feet to your fire. But if you're ready to put in the work I can't think of a better use of my time and capital.

The team at Contrarian are an extension of your company. From basic help to complex planning they will help you decide the right path. They are available and give multiple times a week to spend an hour working on your business and not just in it. They have been a great advocate pushing me to OWN the business and not just a job. Go check out Codie’s new book OWN also. It’s great with what we work on in the boardroom!

Fantastic group of entrepreneurs and advisors who have been there and done that to help with acquisitions and business growth. The knowledge, network, and community are excellent. It’s filled with people who are approachable, knowledgeable, humble, and want to help you succeed. If you’re looking to grow your business or buy one, I highly recommend this group.

I’ve been part of the CT boardroom since February and in such a short time Codie and her team have helped me so much. We cut costs, put actionable plans in place to grow revenue, and most of all, clean up my backend systems. I feel like I finally have some sanity and am able to take a real vacation without worrying about my business. Thank you, Codie, Alex, Carter, Elliott & the entire team!!

Contrarian Academy has so much valuable information. Our cohort leader Chris Williams is so helpful and nice. I've had private calls with Chris and always leave with great information. Also calls with Stephanie Veal and other deal advisors have been super helpful!

In a free 15-minute call with a program advisor, although I stated off the bat that the Contrarian Academy was out of my budget, Adrian was "unreasonably helpful" (to put it in Codie's own descriptive language for her team) and shared genuine advice that was spot on for getting started with business acquisition financial literacy and networking.

The support and culture within the Contrarian Thinking community are truly incredible. The wealth of resources and the level of support have exceeded my expectations. I was nervous and intimidated when I started this journey, but having access to these resources and such a dedicated team has completely changed my outlook on what’s possible. It’s clear that everyone at Contrarian Thinking genuinely wants you to succeed. I couldn’t imagine navigating this journey on my own, and I’m so grateful to be part of this community.

My industry is outside the standard services industry that Contrarian specializes in, but we are a small business and the "rules of the game" still apply. So far I have improved my digital marketing and website management - leading to a significant increase in inbound, qualified leads. I have, as well, improved my employment agreements and job descriptions. It's lonely at the top, and you can't complain to the people you lead, so having a community of leaders who understand the challenges is invaluable.

The team at Contrarian Thinking is always continuously improving and providing a fantastic customer experience. The have a positive attitude towards everything they do that helps you believe in yourself!

I was stuck with learning the process of acquiring a business, and the wealth of resources is something that I appreciate. I also appreciate the people who are in the same boat as I am and the top notch deal advisors and other experts willing to help out.

I've been with Contrarian Thinking for a year; It's a great community. I've learned a lot and love the program. Thanks to CT, I see myself growing as an owner every day.

My experience with the Academy and CT has been great. I have learned alot with the courses. The live replays help me hear the lingo and help expose me to the strategies being used. There are really nice tools to help implementation. The advisors and staff are always there to answer any questions or offer advice. Being apart of the community puts me in the room with people talking about business, with countless posts, to help me solidify the knowledge learned from the course. I believe it is good for beginner and advanced business buyers. Thanks for reading, have a great day.

I’ve been really impressed with Contrarian Thinking and how thoughtfully everything is organized. It’s clear that a tremendous amount of work has gone into building the program, the resources, and the overall experience. The process of buying a business is not easy, and this program doesn’t pretend that it is. You still have to put in the work, but the more effort you put into the process, the more valuable it becomes. That, to me, is a testament to how professional and well thought out the organization is. It has been a very rewarding experience so far.

Codie and the team at Contrarian Thinking have put together something that has been missing in the business world in my opinion. Both through the academy and the boardroom. One helps people start a business , become owners with a business thats right for them and the other helps the succeed at it. my experience with the team has been exceptional.

The content is excellent, and the roadmap for acquiring your first business is very clear and valuable. That said, the real magic is watching advisors and other members review and buy businesses in real time. Most of what I’ve learned has come from hearing their feedback on other people's deals. Being part of this community is a true masterclass in business acquisition.

I only just started at CT and I’ve never felt more taken care of and prepared. Week 2 and I’m getting ready to reach out to brokers because of how well the team and Codie get you set up. The weekly calls are highly recommended and important to your success and they’ve already been the best help!! Codie and her team are 10000/10!!!

Great value money, great staff to lern, always helpful, always overdelivering.

I’ve been working with Team Contrarian since June, and it has already been a game changer for me as the owner of The Closet Edit, a personal styling company. I had the opportunity to have a one-on-one call with Codie, and of course, I immediately put what we discussed into practice. I restructured our pricing and the way we package our services, and within the first month of making those changes, we increased our sales. Over the past four months, I’ve been implementing the different pieces Team Contrarian teaches around scaling, and one of the biggest shifts has been finding more time to actually work ON my business instead of constantly working IN it. We’re only four months in, and I can’t wait to see where The Closet Edit is eight months from now!

I just renewed for my second year in the boardroom at contrarian thinking and I can never say enough good things about this company, it's entire team, and all the ways they help small businesses. Carter specifically has been the biggest help since day 1. He knows exactly what he is talking about, never forgets a single thing about your business, and challenges you to be a better owner every day. He's the definition of a great coach! Everyone at CT is on the same mission and it is evident how committed each team member is to that mission. I can't recommend them enough!

Nothing beats having our Monday night live events. Listening to all types of very specific businesses with their own sets of books and information allows us to understand multiple industries and markets and hones our ability to know what questions we should consider before ever starting the conversation with the broker. We have a lot more confidence heading into the LOI and onward because we know there is a community of like minded people behind us.

What an incredible team of people to work with! I have been so impressed by both the value add and the overall accessibility of the CT advisors. While going through my first deal cycle, I got very timely feedback and thoughtful guidance from a number of people (Dan, Heather, Stephanie, Rylan, William) on a daily if not hourly basis. Jordan has been super proactive on the SBA front as well. I was not expecting this level of engagement and couldn't be more grateful given I am new to the game! It is a huge gift and value to be able to forge ahead with greater confidence and preparedness.

I’ve been with CT for 10 months now and it is a great platform, service and community. I’ve learned a lot and there’s still more to learn. The ambassadors and facilitators are amazing and always ready to help. HUGE bonus of they know what they’re talking about and most have gone through it before. Also the training videos are not dry and move pretty quick. I like it and recommend it to all my friends that are into SMB acquisitions. Lots of connections and partnerships and recommendations that seriously help! This is not a done for you acquisitions program but they will help you know their opinions and give you suggestions for how to proceed and protect yourself and your investment/business acquisition. Call out to Clink and Stephanie for your advice and suggestions for my most recent deal reviews. And to Codie and her whole team: Thank You!!!

The deal review team assembled by Contrarian Academy is absolutely stellar. So many times, I’ve been blown away by the depth of things I’ve learned. Also, the number of resources you get access to through Contrarian Academy is overwhelming. You could spend all your time, and still not run out of resources to use.

I reached out to Ms. Heather Williams for a review of my sde calculations. Her quick responsiveness, feedback and guidance helped me understand and get clarity on the areas I needed help on. This is just another example of the high quality support and learning opportunity CT academy exhibits as the core of its culture. I'd invite others to join a session and experience it themselves.

This community has been a great experience. I'm grateful to have found a circle of professionals who source and study deals alongside me and openly share their insights. Special thanks to Heather and Chris Williams for their recent feedback on a deal I was analyzing, and to the coaches whose boot camp sessions have been full of practical knowledge.

I really appreciate all the support I’ve received from the team. The Deal Advisors are incredibly knowledgeable, but what I appreciate most is how willing they are to help whenever you need it. Heather made time for me and walked me through a confusing deal I was working on. She also helped me understand the tools in the academy a bit better. She’s the freaking best! Stephanie has also been a great resource! She’s helped me polish up my buyer profile, understand a brokers mindset, and also has helped me work through a deal. Candice has also helped me work through a mental block when learning new things started to feel overwhelming. It’s reassuring to know that you’re not doing this alone and that you have a team behind you that genuinely wants to see you succeed. This Contrarian Academy has changed my life for the better. I am forever grateful to all the advisors a part of this team in their kindness to share their talents with the world. Thank you to everyone.

Everyone in the Contrarian Academy extremely helpful and invested in seeing each business buyer succeed. They answer my individual questions and messages in a timely manner and helped me out tremendously. I couldn't do it without them!

I am searching for a successful, profitable small business to purchase. The help and support the Contrarian Thinking has provide has been game changing. I especially appreciate the support and guidance of Heather Williams and Stephanie Veal.

The advisors are superb and very knowledgeable about the process of acquiring a business. The most helpful advisors that I love working with are Stephanie Veal and Heather Williams. They have been a tremendous help in understanding how SDE calculators work and moving deals to the next steps accordingly. Without them, I would be lost in the process.

The team at CT is fantastic. I was working on fast moving deal and needed help with my valuation. Heather stepped in to answer my questions and make sure I was analyzing the financials properly. All of the advisors’ office hours are a wealth of knowledge and they are incredibly helpful in moving past obstacles.

I have been part of the community for almost 10 months now and during ths time, I have worked with all the deal coaches. I have found all the deal coaches to be very supportive and genuinely interested in your success. I have never seen any selfless group anywhere in my life before. I have worked with Heather in preparing deals and other coaches in reviewing those deals. Heather is truly phenomenal. She has always found time to help us and always spent necessary time without rushing anything to make sure our deal is put together correctly for next step. I highly appreciate her for support and cannot thank her enough. I am so grateful to be part of the community and hope to continue to remain part of the community for a foreseeable future. Thank you everyone in the community and special thanks to my wonderful friend, Heather. You are truly amazing.

Jordan has been a major help in getting me grounded on the SBA lending side of buying a business. He walked me through the pre-qualification process, helped me understand how to present my financial picture, and gave clear feedback on how much liquidity I would need for different acquisition sizes. What has helped most is his ability to look at a deal and quickly identify whether the financials support the price. He has helped me think through cash flow, valuation gaps, buyer injection, and whether a deal is lender-ready. His feedback has made me more disciplined as a buyer. I am no longer just asking if I like a business. I am asking if the numbers support the deal, if the lender will view it as financeable, and what price actually makes sense.

Jeff Holmes, Cohort 62 Ambassador was nice enough to take time out of his day to have a 1:1 discussion with me and provide feedback and direction on 3 different types of off market opportunities I am at the beginning for. The 2 of the 3 opportunities are larges and extra large and Jeff pointed me in the right direction on both as well as in the right direction for a couple of SBA Loan questions. Jeff also assured me that CT is here for all types of deals from small to large/PE type deals. Thank you Jeff. What a great Cohort Ambassador.

I have started my business buying journey almost a year ago with thinking that buying a business take couple of weeks and on top of that, everyone is wanting to give you money to buy it. I have found a business and talked to a few banks. Then, came Jordan and shopped my loan and got me connected with a bank that gave me a great rate and was ready to fund my deal. Jordan was very helpful in stepping in and helping me with everything that the bank needed. The best part was that Jordan kept reaching out to the bank with out me asking and helping to move my SBA loan forward.

Nick Carey was excellent. He performed analysis paralysis on each person. It showed their blind spots and helped them work through it. I am being new to the group; it helped me see the same blind spot in myself. What I really appreciate is how he took his time with each person and helped them see we have the answers within ourselves. Plus, gave me those action steps to take next. WOW this was the most helpful call yet! Thank!

I just left a 2-hour long office hours with Nick Carey. He was patient and engaging and gave each participant thoughtful feedback on their questions. These are the types of productive meetings that make me feel like I'm getting great value for my money. A+ experience.

So helpful, clear and precise on each subject!

Jordan was incredibly responsive and quick to act! He was able to review my information and get a pre-qualification generated quickly and got me connected with a great bank for an SBA Express loan. He followed up consistently to make sure things were progressing and was on top of the approvals from the bank and SBA.

Jordan made this whole loan process so easy! From day one he was honest, straightforward, and just a pleasure to work with. He really went above and beyond to make sure everything was in order, and he kept me in the loop the entire time, no wondering what was going on or chasing him down for updates. Everything came together smoothly because he stayed on top of it. I’m definitely working with him again, and I’d tell anyone looking for a loan to give him a call.

Jordan is amazing. He is super responsive and and very knowledgeable. He will spend a ton of time asking and answering questions and then he will find the best fit for the financing needs.

Jordan is very knowledgeable and quick to respond! He thinks through all my questions from many angles and is thorough in his response.

Contrarian Academy has been essential to my acquisition journey. I honestly don't think I'd have gotten through it without the program. Feedback from Coaches, especially Rylan, is structural & deal-specific, catching risk in negotiation terms before it becomes a real problem, not just generic encouragement. The community has been a steadying presence through the harder stretches of a deal, and kept momentum moving when things could have stalled. The network access to lenders, professionals, and other operators has been genuinely useful too. Rylan leads the program and brings real M&A expertise to it. If you're serious about buying a business, Contrarian Academy is worth it.

The Contrarian Academy changed my life. The course gave me the baseline knowledge to feel confident about pursuing a business acquisition. The advisors and entire team are knowledgable and passionate, offering an endless stream of mentorship. The community supports and uplifts each other in a way I have never seen. My wife and I now are now business owners and on our way to financial freedom!

I had a fantastic experience with Contrarian Thinking over the past year. The Academy training was excellent, the deal coaches were knowledgeable and genuinely invested in helping members, and the community was welcoming and supportive. I learned a tremendous amount about business acquisitions and came away with knowledge that I'll continue to use. Overall, I had a very positive experience and would highly recommend Contrarian Thinking to anyone interested in learning about business acquisitions and joining a great entrepreneurial community.

Seven months into my experience with Contrarian Thinking, I've gained a far deeper and more nuanced understanding of the small business acquisition process than anticipated. Just as impressive as the education, however, is the culture. CT's expert deal advisors are grounded, supportive, and consistently willing to go above and beyond to help. Nick Carey, a broker and deal advisor with CT, embodies that culture. In addition to being extremely knowledgeable, he provides a valuable perspective on both the business and human dynamics of the deal. Nick helped navigate two different, complex opportunities on my end--offering expert advice, practical guidance, and helpful insights. CT offers a rare combination of valuable education, experienced advisors, and a community that genuinely wants to see its members succeed.

Most of my professional life, I've worked by myself building teams. It's a fantastic feeling knowing you are surrounded with so many professionals who never flinch looking at the smallest businesses, same enthusiasm, same expertise, helping each and everyone of us through a long journey. I don't know what we'd do without the Academy and those ambassadors, Concierge, and our huge cohorts! I'm happy to have finally found a team I can depend on, coaching each part of the journey.

Thirty days now in the Academy...the experience has been incredible. The knowledge transfer, endless resources at every stage, the staff experience and support mechanisms in place are unrivaled. The education is invaluable, you'll carry it with you regardless...you'll stay for the community.

One of the best experiences I have had. The coaches and community are incredibly helpful at propelling each individual forward, no matter your level of knowledge. There is a constant flow of information and ways to review the information at your own speed. Contrarian is personable, and the coaches are always willing and available to help one through complex and simple problems alike. This program is an amazing value for the knowledge you receive, and the people in the community are inspiring. They are not kidding when they say this is like getting a master's degree in acquisitions.

The support, collaboration, education, tools, and time you receive in this community are truly unparalleled. As someone preparing to buy their first business, having the Contrarian family behind me gives me the confidence that I won’t just acquire that first business — I’ll scale it, strengthen it, and use that momentum to buy my second.

This is an excellent community to be part of for anyone considering buying a small business. The resources are excellent, and you genuinely get more value than what you pay for. It's clear the team is mission-driven, genuinely there to help people buy a business, not just to run a money-making machine. The community has matured a lot over the past year. They've brought in a lot of tailored expertise, added new training resources, and the BizScout app has become seriously advanced. It's a well-organized, super helpful community, with regular office hours and weekly deal review calls. The deal advisors are all approachable, helpful, resourceful, and experienced. A special shout-out to Nick Carey for his excellent guidance at Contrarian Camp, and to Rylan Harvey, who went above and beyond making everyone feel welcome, meeting people in person, and answering every question.

Contrarian Thinking has been such a valuable community for me as a business owner. It’s pushed me to think bigger, make smarter decisions, and look at entrepreneurship in a more practical, creative way. What I appreciate most is that it’s not just motivational content — it’s real strategy, real conversations, and access to people who are actually building. Being surrounded by other entrepreneurs who are thinking differently, sharing resources, and challenging the traditional path has helped me feel less alone in growing my business. I’d recommend Contrarian Thinking to any entrepreneur who wants to expand their network, sharpen their business mindset, and be in rooms with people who are serious about building something meaningful.

CT has put my brain in the Owner’s seat! Mindset is everything. From clarity to confidence, Contrarian Thinking overdelivers on expectations.

I’d put 10 stars if it would let me. Being with the team this weekend made it clear that genuine mission of these amazing folks is to help would-be entrepreneurs gain the knowledge, hone the skills, and find their success in business. Rylan Harvey, head of the academy, busy man that he is, sat down with me and listened patiently to my tentative plan and gave me the support and confidence to put this thing and gear and stomp on the gas! But I also have to mention Hants (like pants), a deal advisor who is running his own portfolio of companies. He took a happy chance meeting to mentor me 1 on 1 for two hours that had me struggling to walk, because my pockets were overflowing from all the gold nuggets he dropped during our conversation! These are people who care. They exist to help you succeed and it is a beautiful thing to watch when purpose and practice are married in the work they do. This is a heart-felt ‘Thank you’.

I closed on a laundromat June first! It was a roller coaster ride because of the property owner/lease agreement. I worked through it and now own a “boring” laundromat! I want to thank everyone at Contrarian Academy for all the insights and learning. This program gave me the knowledge and confidence to make it happen! I was skeptical about Contrarian at first but it proved to be a good investment! Thank you Codie Sanchez for doing what you do! If you want to buy a business this is worth every penny!

I have been part of the Contrarian Community for over 7 months now and I can say that this was one of the best decisions I have ever made. For anyone who is aspiring to be an acquisition entrepreneur, this is one of the best decision they will ever make to join the community. Once you are part of the community, you will have access to lots of learning material, real world deals people are pursuing and best of all, access to some of the smartest brains who would guide you every step of the way. If I try to make a list, I am certain I would miss out on lot of people's name who have been part of my journey who have selflessly helped me learn and make meaningful decisions that would help me acquire a business. I am so glad I am part of the community and I would encourage anyone who is aspiring to acquire a business, to join the community.

The Contrarian Thinking team is empowering self-agency with knowledge, connections, tools, and actual action items to immediately improve and grow businesses owned by real people. This is a gift to the world, and it shows in the team's professionalism and care. I am inspired by their continuous improvement, systems, and the methods they use to achieve it. Very satisfied with my return on investment (wipes happy tears away with $100 bills)

Codie Sanchez and her team have built something genuinely rare: a community and curriculum that treats acquisition entrepreneurship as a real craft, not a marketing pitch. The frameworks around deal sourcing, seller psychology, capital stack design, and SBA-aligned financing have directly shaped how I structure my own roadmap, from Deal Zero through larger platform plays.

This team truly has your back. They've got industry experts, people who've purchased businesses in the industries we're looking for and are willing to jump on a call within a few hours to help you get unstuck. Highly recommend.

Codie has been doing wonders for business advice. Savvy, on point and very tuned in. She doesn't take you to glamorous, she takes you to no nonsense business ideas. The glamour will follow later. I really related to an email on the ceiling. I find this so timely in my business and give such needed direction. Well done!

Joined the CT community in February. Started looking into a HVAC franchise. While asking some questions regarding franchising, Rylan informed me the company had multiple lawsuits, and showed how the franchise was unproven. It is using a territory it converted and relaying that information to sell more territories. If it were not for the CT community and the knowledge it possesses, I could have slipped into a few hundred grand mistake! Big thanks to CT and Rylan!

Mind blowing....simple changes to pack a huge impact punch to my bottom line. To be surrounded by 100 other founders across different industries and approaches was incredibly powerful. Every moment of the three days was a learning opportunity. HIGHLY recommend!

Contrarian first taught me how to buy a business; then they taught me how to run a business. I've learned an insane amount in a short period of time, and I'm making more money and have more flexibility than I've ever had before. Thank you, Codie, and your awesome Contrarian team!

We are OFFICIALLY BUSINESS OWNERS!! It has been a whirlwind, but we are over the moon that this dream has come true for us.

This is like having a board of advisors full of experts in various fields. You learn just as much from the others members as you do from the mentors. If you're in a place to dedicate a few hours a week to working ON your business instead of IN your business, this is the place for you.

Had an absolute blast at the workshop in March. Got to meet a lot of different leaders from all walks of life & Codies team blessed us all with immense knowledge. Being able to be in a room with other leaders who have similar problems and/or solutions is one of the most unique ways to connect and I absolutely found that here.

Working on your business never stops and these guys lay the foundation to build your business as high as you want to take it. They helped me clear though the noise and focus on the things that matter to grow your business.

I recently had the opportunity to attend a Contrarian Thinking 3-day workshop along 100 entrepreneurs and business operators/owners in Austin and the experience was action packed. Money loves speed and the entire team/speakers were very practical + dedicated to ensuring attendees walked out of the workshop with an actionable plan (vs concepts) and tangible do this now steps (vs. inspiration). It was refreshing to be around a room of like-minded, growth-minded individuals from a variety of business genres; and, in the age of AI, Zoom fatigue and doom scrolling, you cannot beat human connection IRL (in real life). Codie, of course, is awesome and inspiring--and the team she has built around her at CT is a reflection of her energy and character. Adrian with the customer experience side of everything was particularly amazing -- he took the time to genuinely understand my business (functional medicine + gut health brand) and think even bigger!

The conference was absolutely incredible. I truly can't stop talking about it to anyone who will listen. This room was built for entrepreneurs at their core, and I felt that the entire time I was there. I walked away with an abundance of knowledge, clarity, and direction that I know will help catapult my businesses forward. I'm especially excited to join the Boardroom and continue learning from Codie's team as I step into this next phase of my entrepreneurial journey. Being surrounded by such driven, like minded people was inspiring, many of which are now friends. I'm already looking forward to being back in the room again.

From creative direction to high-level strategy, from big-picture thinking to the fine-tuned details, they are operating on a level that blends cutting edge CRM systems, AI innovation, and what most people overlook… the money. The metrics. The real business backbone.

Contrarian Thinking gave me the tools and support to buy a business. It was engaging, informative and helped connect me to resources I needed. I would highly recommend it for anyone looking to buy a business. You will still need to put in the work.

Everyone I have spoken to so far has exhibited real care and concern for helping me move my business forward, especially Alex Hooper. He is patient, extremely responsive and genuinely cares about helping me get answers and information. His insight has already helped me to push my ad agency to do more with less. They were asking me to double my marketing budget! Alex was able to cut through the nonsense and provide me with a framework that would force the agency to be far more efficient and effective with a forecasted result of doubling my lead volume with ZERO budget increase. I did not know what information I was lacking, so I was not equipped to ask the right questions. Alex is helping shed light on all the areas I need to get more informed about. Thank you Alex and Contrarian!!