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Main Street Minute

How This Couple is Scaling Their Wellness Business Through Acquisition

February 26, 2025
4 min read

Biz Buyers,

The right room changes everything. Surround yourself with great builders and sharp operators, and suddenly...

Confusion turns into clarity, failures turn into lessons, opportunities appear where you never saw them before, and scaling stops feeling like a shot in the dark.

Contrarian Thinking conference room

That’s exactly what happened to Contrarian Community member Zach Bundy.

He and his wife had built up a chiropractic clinic, but when it came to scaling to the next level, they felt stuck. Buying a business? That seemed out of reach.

They assumed the only way forward was building everything from scratch... Then they joined the Contrarian Community, and they discovered another way.

Below you’ll see how they made the leap, what worked, and what’s next. If you’re looking for a different path to scaling, this one’s for you.

biz buyer story
COMMUNITY SPOTLIGHT

How This Couple is Scaling Their Wellness Business Through Acquisition

A team of smiling healthcare professionals at The Wellness Way

Zach and Shannon Bundy were already business owners when they began looking for ways to expand. Their first business, The Wellness Way — Westminster, a chiropractic and wellness clinic, was generating over $1.5 million in annual revenue with a team of full-time and part-time employees. But they weren’t sure how to scale beyond that.

“Before joining the community, buying another business seemed out of reach. We thought the only way to achieve our career and financial goals was to build everything from the ground up,” Zach says.

That assumption changed after becoming a member of the Contrarian Community in December 2023. “Taking the courses, attending the meetings, and connecting within the community showed us how it was possible to hit our goals faster and more confidently.”

Just months later, an off-market acquisition opportunity surfaced. By May 2024, the couple had put in the work and closed a deal for their second chiropractic clinic. Instead of operating it separately, they transitioned it intoThe Wellness Way franchise model to align with their existing operations.

“This summary sounds smooth and easy, but there are plenty of bumps and rocky roads along the path,” Bundy says. Still, the strategy is already paying off. According to Zach, the newly acquired clinic, which started with $150,000 in annual revenue and a team of one full-time operator and two part-time employees, saw its revenue increase by 75% in less than a year.

A Bigger Plan for Expansion

With the second clinic fully integrated, Bundy is now looking ahead to new growth opportunities. “We are looking to expand to additional clinics and make vertical business acquisitions, such as a marketing agency, gym, spa, or other cash-flowing business,” he says.

The broader chiropractic and wellness industry has been steadily growing for over a decade. Private equity firms have begun investing in chiropractic clinics, creating the potential for larger exits. This trend reinforces the decision to expand strategically through acquisition rather than relying solely on organic growth.

A healthcare professional from The Wellness Way smiling warmly during a consultation with a patient

Opportunities and Challenges in 2025

Bundy sees both significant opportunities and ongoing challenges as they continue to scale. The increasing demand for wellness services presents an opportunity for expansion. The clinics’ model — offering chiropractic services alongside broader wellness solutions — differentiates them from traditional practices. Additionally, acquiring other clinics and integrating them underThe Wellness Way brand allows for economies of scale and operational efficiency.

But growing a business through acquisitions isn’t just about making acquisitions. “The challenges of developing a great team, developing a strong marketing system, introducing the right new tech in the business, and increasing the cash flow, are daunting tasks,” Bundy explains.

Hiring and retaining the right team members remains a priority, as does ensuring that each new acquisition strengthens the overall business rather than adding unnecessary complexity.

Despite these hurdles, the momentum from the second clinic’s success continues to push Bundy forward. “We can only impact our country through bettering ourselves and setting big goals,” he says. “Keep going, Builder Nation — you’ve got this!”

Get Smarter
A black and white photo of people waiting in line outside a venue at night.

Buying a business isn’t just about finding a deal — it’s about earning one.

That takes 2 things:

  • More patience than you expected.
  • More reps than you think you need.

Read on to learn how one of our members learned exactly this firsthand…

👉 Click HERE to read the story

Team Contrarian

The information contained here may not be typical and does not guarantee returns. Background, education, effort, and application will affect your experience. Your results will likely vary.

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