The Deal-Making Strategy Hiding in Plain Sight

👋 Welcome to Main Street Minute, your shortcut to Main Street acquisitions.

In this edition: Turn small talk into deal flow, learn the power of tuck-ins, and break down 3 real Main Street deals.

Plus: Learn how to buy your next business on this free call on June 4th.

Now let’s get down to business.

TOOL KIT

1. The Walking Billboard Strategy

Most people keep their acquisition goals to themselves. Then wonder why no deals show up.

Not you.

One of the simplest, most effective tactics in Main Street Millionaire is something Codie calls the Walking Billboard Strategy.

Here’s how it works:

That’s it.

People in our community are using this strategy every day, and even new readers are putting it to work in real time.

☕️ From Book to Broker Intro (In 60 Seconds)

One reader was midway through Main Street Millionaire at a coffee shop when he hit the section on the Walking Billboard Strategy.

Instead of just highlighting it, he closed the book… and started talking.

One quick convo led to:

• A new connection with the owner
• An intro to a local business broker
• Instant insight into the area’s Main Street scene

You don’t need a CRM to get started. You don’t need a pitch deck, either.

You need a mouth and the guts to use it.

A MESSAGE FROM OMNISEND

Your Marketing Stack Called. It’s Begging for Mercy.

To: Business Owners

From: Your Future Self

Right now, you’re probably juggling 3 tools for email and SMS. Your abandoned carts are staying abandoned. That “quick” campaign took you 9 hours. And you’re paying for features you never use.

Here’s what future-you figured out about Omnisend:

✅ Combines email + SMS + push in one platform

✅ Automates everything from welcomes to cart recovery

✅ Takes 30 minutes to set up

✅ Delivers up to $68 ROI per $1 spent

It’s even trusted by 125,000+ ecommerce brands and 5,600+ five-star Shopify reviews. Plus, a support team that actually responds fast.

👉 Do the smart thing…

Try Omnisend Now

DEALMAKING 101

2. Tuck-Ins: A Quiet Power Move for Growth

What if your next big growth move wasn’t building something big... but buying something small?

At some point, every owner hits the wall. Lemon: squeezed. Operations: tightened. Marketing: milked. Now what?

This is when some of sharpest operators stop acting like builders only, and start thinking like buyers, too.

Instead of launching a new service from scratch, they look to tuck in a smaller business that’s already doing the 1 thing that could unlock your growth.

And when it clicks? 1 plus 1 equals 3.

You cross-sell to their customers. You cut redundant costs. You grow faster with less friction. It’s rarely sexy. It won’t get you on the cover of Forbes. But it might unlock your business.

🪴 Real World Example:

You run a landscape design firm. Clients want weekly maintenance.

You could build a new division… or buy the local mowing crew with 100 clients.

With one move, you could:

• Add revenue and a trained team
• Expand your footprint
• Unlock new upsells on both ends

Churn drops. LTV rises. You just made your business stickier and harder to beat.

Is it simple? No.

Is it sexy? Not really. It’ll be damn hard.

Can it work? Absolutely.

DEAL BREAKDOWNS

Would You Buy These Businesses?

Every week, our members bring real deals to the table… and tear them apart with expert coaches.

We dig into the numbers, challenge assumptions, and sharpen strategy.

With hundreds of recorded calls in the vault, there’s no shortage of lessons.

Here’s a taste:

🛠️ $1.4M Plumbing Business

$3M revenue. $500K SDE. Strong team, but zero pre-close employee access and $400K in working capital needed. Could you pull off a smooth handoff with this biz?

Read the case study

‍🏭 $5M Manufacturing Business

Off-market chemical manufacturer with 40+ years in business and heavy customer concentration. No online presence, either. Smart growth play, or steady biz with a ceiling?

Read the case study

‍❄️ $3M HVAC Business

Growing HVAC biz with strong contracts, but the seller’s best year lined up a little too perfectly with the sale. Coincidence or setup?

Read the case study

👉 Read the full breakdowns, gauge the numbers, and decide how YOU’D move forward.

RUMBLINGS

3. Main Street Chatter

🚿 $45/month → $700K/year: A plumber added subscriptions. It worked. See how.

😂 Thought exercise: SMB owners explain what they do — in 5 words or less.

📦 Copy-paste playbook: 7 steps used to start 3 local businesses right here.

📊 Steal this Data: Get 70+ pages of Main Street business insights, for free.

DOPAMINE HIT

The information contained here is educational, may not be typical, and does not guarantee returns. Background, education, effort, and application will affect your experience and the profitability of any business. Individual results may vary.