Contrarians,
Ownership in 2025 is breaking all the old rules. The gatekeepers are losing their grip. The days of waiting your turn, hoping someone hands you the keys? Gone.
These new paths aren’t paved — they’re rocky, steep, and sure as heck not easy. But for those rough and resourceful, the playbooks are being written as you read this.
Here are 4 unconventional frameworks some are using to build ownership today... And how you can too. Grab a pen, your courage, and maybe a hard hat — it’s time to flip the script.
✔️ Learn-to-Earn
✔️ Skill Then Scale
✔️ The Contingency Plan
✔️ The Revenue-Backed Launch
Let’s switch gears and tell you a little story about Olman and Jen.
The husband-wife duo didn’t have business-buying experience, endless cash, or much free time. But get this — they turned a $362k med spa deal into a business on track for multiples of that.
How’d they do it? Grit, creativity, and one simple move: they learned before they earned.
https://youtu.be/4Hw2Bfp3oqU?feature=shared
Forget finding the “perfect” business — that’s like looking for Bigfoot. The right business for you is one you can handle and grow, one that aligns with your skills, passion, and network. Olman’s business background and Jen’s nursing background made med spas a logical fit.
Here’s the problem: Jen was a great nurse but had zero med spa experience. Chicken, meet egg. Their solution? Learn to earn. Jen cold-emailed 20 spa owners, offering to work for free part-time and learn the business. One said yes.
And HERE was where the plan got sexy… After learning the ropes, when the time was right, Jen planned to casually drop this 1 line if the owner ever seemed stressed:
“If you’re tired of running this, I’d be happy to buy it off your hands.”
It didn’t happen the first try, but the strategy eventually worked. Lesson: when you build trust, people will want to work with you — and maybe even sell to you.
The price tag was $362k, but Olman and Jen didn’t just write a check. They worked with the owner to structure a deal with some profit paybacks — keeping more of their cash free for investment.
Under their management, the med spa became a growth machine. Thanks to reinvestments in marketing and ops…
Olman and Jen didn’t wait for permission, a perfect opportunity, or a mentor to hold their hand. They bet on themselves, got creative, and LEARNED so they could eventually EARN.
As Olman says: “At some point, you stop being scared and just do the work.”
You didn’t think you’d be learning about this next business when you woke up this morning, but here we are…
What do dog sh*t and digital marketing have in common? For Will Milliken, pretty much everything.
A few years ago, with zero experience in dog waste removal but deep expertise in digital marketing, Will built a dog poop clean-up service into a business projected to hit $2.5M in sales with healthy margins.
Here’s how you can steal his Skill-to-Scale Method… and make it your own.
Will didn’t know a thing about sh*t, but he knew a lot about generating leads. He’d spent years running ads for home service companies, when it hit him:
Why just market the pie when I could own the bakery? So he gave it a go.
Lesson: Play to your strengths. If you’re great at something, use it to win a game no one else even knows is being played. Will didn’t need to know everything about the business — he needed to know how to turn his skills into leverage. He…
“This business is almost too good to be true,” Will told us, “if you didn’t have to pick up dog sh*t.”
Underrated truth: You don’t need to start inside an industry to win it. What skill set are you sitting on that could be your ticket to ownership?
We need your help. Have you read Main Street Millionaire yet? Got 60 seconds?
We read every single one, and though it seems small, your impact is damn ENORMOUS.
This one was FASCINATING...
Brandon’s street-sweeping acquisition started in a way most experts wouldn’t recommend — by buying a business with bleeding books, a previously failed handoff, and an owner desperate to sell.
But where others saw a mess, Brandon spotted diamonds in the rough:
On top of that, Brandon wasn’t just blankly betting on the business itself — he hedged his risks with a contingency plan…
His offer was simple: buy the business at a price low enough that, in a worst-case scenario, he could sell the equipment to recoup most of his investment. This de-risking gave him some piece of mind and room to build.
https://youtu.be/o8u-7kIWz9Y?feature=shared
Once the deal closed, Brandon got to work as the new owner. He…
The result after a truckload of hard work? A cleaner business with a dirtier competitive edge. Brandon didn’t shy away from risk — he managed it. And most importantly, he trusted the unsexy basics:
Find the hidden value, and build contingencies into the deal. It’s not flashy, but if played smart, it’s a roadmap to ownership.
This one will never get old…
Imagine launching a trash business from scratch in just 1 month — truck, bins, customers, revenue, the whole shebang. Most people would call it impossible. Spencer Scott would call it a Tuesday. And here’s the kicker… Spencer had:
But he didn’t wait for “perfect timing.” He saw an opportunity, then reverse-engineered ownership in a way only a contrarian would. Here’s how…
After spotting complaints about his local trash service on Facebook, he threw up a website with one goal: collect prepayments as proof of concept for a new service. His pitch?
“If we can get 200 of you to pay for 3 months of service by January 1, I’ll start a better trash company. If not, you get your money back.”
No risk for the customers, but for Spencer? Instant validation. Within two weeks, 150 people signed up, putting thousands of dollars in his pocket to launch.
Spencer didn’t just take prepayments, either — he turned his early customers into his marketing team. Referral deals made it easy:
Every customer became a walking billboard. At that point, Spencer had less than 30 days to:
What happened next was just as wild as it sounds, and you can learn all about it right here. But first… 2 tips you can steal:
Spencer didn’t just dream of ownership — he reverse-engineered it. The question now is: What service could YOU sell before it’s even built?
The good news: you really don’t have to figure it all out alone.
When we first pitched this next idea, our intern got so excited he ripped off his shirt, did his best impression of The Rock screaming, “WHO’S READY TO DOMINATE,” and immediately fainted.
Okay, not actually, but could you blame him?
For the 1st — and probably ONLY — time ever, we’re hosting a 3-DAY virtual summit to take you deep into the Main Street Millionaire Method.
What this IS —> your chance to learn how to find, buy, and grow the best business for you.
What this ISN’T —> some prerecorded webinar or an ebook gathering dust on the shelf.
This is an interactive experience where we’ll DO the work together. Here’s what you’ll get:
Seriously, no guarantees we’ll do this again. Learn more and reserve your spot now:
The information contained here is educational, may not be typical, and does not guarantee returns. Background, education, effort, and application will affect your experience and the profitability of any business. Individual results may vary.
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