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Main Street Minute

This 1 Thing Has NEVER Been More Valuable (For Biz Buyers)

January 8, 2025
4 min read

The information contained here may not be typical and does not guarantee returns. Background, education, effort, and application will affect your experience. Your results will likely vary.

Biz Buyers,

Welcome to Main Street Minute — where we share some of the best ideas from inside our acquisitions community.

Whether you’re curious or serious about buying a business, you’re in the right place. Their words, not ours…

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Now let’s get down to business...

This 1 Thing Has NEVER Been More Valuable For Biz Buyers

Right now, recurring revenue matters more than ever for business buyers and sellers in our community.

Here’s why you need to be thinking about it:

  • Predictability: Businesses with recurring revenue streams (subscriptions, service contracts) are more stable, particularly in economic downturns.
  • Valuation Premium: Businesses with a higher % of recurring revenue are commanding higher multiples.
  • Growth Leverage: With predictable income, you can more confidently access capital and reinvest in expansion, staff, or tech.
  • AI Buffer: In a changing landscape, recurring revenue can provide a buffer against market shifts and tech disruption in your industry.

If a business doesn’t have recurring revenue, ask yourself where you can build it in. It will help you sleep better at night. Business buyers pay for predictability, not volatility.

But here’s the thing… While recurring revenue is key, at the end of the day:

Revenue is vanity. Cash flow is sanity.

The more you learn about business, the more you'll be impressed by profitability, not necessarily revenue. But when you’re first getting started, it’s not so simple...

It’s critical not to get distracted by top line. Pull back the curtain. Focus on metrics that tell you about:

  • Profitability
  • Liquidity
  • Stability

A shiny facade means nothing if the foundation is cracked.

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Before You Go Any Further…

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biz buyer story

From SaaS Exec to Main Street Builder

A new member of the Contrarian Community just shared their story. Here it is…

Their name is Chad, and years ago, Chad watched his father-in-law close down a CPA firm with no buyer.

“I was too dumb to put two and two together,” Chad admits. But the memory stuck. Now, after 15+ years of P&L leadership in SaaS — Chad’s ready to focus on Main Street.

“I love to work. I’m not built to live on a beach.” But now Chad wants to control what he actually works on, take his personal empire to the next level, and give time back to his family.

“I also want my kids to see the opportunities here as I change from Wall Street back to Main Street.”

Currently, Chad’s in due diligence on a real estate-driven business while exploring opportunities in home services and medical aesthetics.

This is what the Contrarian Community is for — helping smart, driven professionals like Chad navigate Main Street acquisitions, turning ambition into ownership.

Must Read Story

Level Up: 3 Links For Biz Buyers

1. Every business has a fraud story — some just don’t know it yet… Link ↗️

2. Can you buy a $3M business with just $100K and no investors? Link ↗️

3. An interesting way to structure offers for proprietary deals… Link ↗️

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We’re Doing Something Kind of Crazy…

For the 1st and possibly ONLY time ever, we’re hosting a virtual 3-DAY event that takes you deep into the Main Street Millionaire Method.

This isn’t a quick webinar or a book you read and forget.

It’s an interactive, action-packed experience designed to equip you with the tools, clarity, and connections to make business ownership a reality.

Here’s what people need to understand…

Main Street businesses aren’t easy, but they’re achievable — and there are TONS of real-world case studies to learn from to avoid painful errors.

“Never invest in a business you cannot understand,” as Buffett put it.

So over 3 immersive days, this event will help you move BEYOND theory and into actionable application. This is your chance to learn directly from Codie, industry experts, and a whole bunch of those who’ve done it.

No replays. No recordings. No guarantees we’ll do this again. Learn more and reserve your spot now — before someone else does:

Click HERE to Learn More Now

Team Contrarian
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