👋 Welcome to Main Street Minute, your shortcut to Main Street acquisitions.
This week, we’re sharing 5 charts on what business buyers REALLY care about.
Let’s dive in.
-W. Edwards Deming
At the start of the year, we asked a simple question:
We thought finding out would be a quick project.
As you probably know, the SMB acquisition space is en fuego🔥. But good data on who’s actually doing it? Almost nonexistent.
So… we fixed that, with the help of our own community:
Hundreds of surveys, dozens of interviews, and 70+ pages of insights later, we ended up with one of the most detailed looks ever at Main Street business trends.
Click HERE to get the report now
Small businesses employ 46% of the workforce and create 64% of new jobs. If you care about where the real economy is headed, this is required reading.
Yeah, we probably should’ve charged for this… Too late now. You can grab a copy today, totally free, by clicking here:
Inside the report, you’ll find:
Here’s a small peek under the hood, in 5 charts: 👇
When we asked 200+ buyers about their biggest fears, one thing was clear: Cash is king, and the crown feels heavy. From covering expenses to dodging personal guarantees, here’s what’s top of mind in 2025.
This isn’t spray-and-pray. Buyers are choosing industries where they have experience they can leverage, cash flow they can improve upon, and operations they can actually run. It’s about what they can confidently own.
The data’s clear: This isn’t a side hustle. It’s a long-term play, or even a permanent one. Only 1 in 5 plans to sell in under 5 years. Nearly the same number say they’re never selling at all.
While 55% of aspiring business buyers we surveyed have more than $100K in cash reserves, many have less. Regardless of starting points, acquisitions are about resourcefulness, and smart buyers across the spectrum will work to structure deals that fit their strategy.
Nearly 90% of respondents said they were more confident about business buying after joining the Contrarian Community. Turns out, when you’ve got pros reviewing your deals and 1,500+ others learning alongside you, confidence compounds fast.
Click HERE to get the full 70+ page report now
💰 Steal this: What to know when vetting an on-market deal
😮 Real talk: Lessons from a landscaping owner with 80+ staff
📊 Clever idea: A smart tactic for finding deals others miss
🧠 Reality check: SMB ownership isn’t all butterflies and rainbows
(Click the tweet to watch… It’s worth it.)
The information contained here may not be typical and does not guarantee returns. Background, education, effort, and application will affect your experience. Your results will likely vary.
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