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Main Street Minute

Would You Buy This $4M Car Wash Business?

September 24, 2025
5 min read
The Main Street Minute Header

Welcome to The Main Street Minute, your shortcut to small business ownership.

👋 Shout-out to the new readers who joined the newsletter last week.

Today’s story: A $4M car wash deal where land, numbers, and trust all collide.

Black background with teal “CASE STUDY” label. Large white text reads: “Would you buy this local car wash business? $4M.” Left side shows people sitting at tables, right side shows a car covered in soap inside a car wash. Footer includes the Contrarian Thinking Community logo.

But first…

Holy mackerel, folks.

We just finished our Main Street Millionaire Live 3-day event.

  • Thousands of you joined us virtually for the whole weekend
  • We did deep dives on deal origination, negotiation, acquisition, and much more
  • Hundreds took action to build even more skills and joined the community
Codie Sanchez wearing a cream-colored short-sleeve top and brown skirt, stands in front of a presentation screen labeled “DEAL OVERVIEW.” Behind her is a large video wall showing dozens of participants on Main Street Millionaire Live.

If you missed out, want to dive in even deeper, or want to network with this crew, our next big multi-day event is happening IN PERSON in Austin, TX, Nov. 2-4, 2025.

It’s called Main Street Over Wall Street, and the guest speaker list is ridiculous (renowned CEOs, investors, government officials, and entrepreneurs plan to come.) Check out the speakers and schedule here. Early Bird pricing ends soon.

Now, onto today’s deal…

NUMBERS

So, What’s the Deal on the Table

Not every car wash is just quarters and soap. Sometimes it’s a real estate deal in disguise.

A buyer in Arizona thought he was evaluating the land underneath a small tunnel-and-wand car wash. But once conversations started, the seller made it clear he wanted to sell the land and the business together. That turned a potential $2.4M land purchase into a $4.2M package deal.

Beige background with a photo of a car exiting a car wash building labeled “CAR WASH EXIT.” Large black text on the right reads: “THE BUSINESS + LAND $4.2M ASKING PRICE.”

It runs mostly absentee with part-time employees, and since 2020, the seller has rebuilt the auto tunnel (which was down for nine months in 2024 during the upgrade), replaced equipment, gone cashless, and added a 24/7 membership wand wash system.

The location has strong anchors nearby, including a coffee chain and a gas station, and the city has even recognized the seller for improving the local property value.

The buyer’s analysis suggested this deal would really pencil closer to $1.7M–$2.2M. Still, he floated a possible purchase price of around $3M, with most of that tied to the land, as a way to keep negotiations moving.

The buyer came to the community with questions, setting off a practical breakdown of how to approach deals like this, from valuation and financing to environmental risk and seller psychology…

KEY IDEAS

1 Big Lesson Any Buyer Can Take from This Deal

From the start, this deal was about trust. The buyer worked to really connect with the seller. He shared his buyer profile, explained his background, and made it clear he cared about the business, not just the dirt under it. That simple step mattered:

Black quotation graphic on a beige background with the text: “He started being a lot more communicative as a buyer.” The word “communicative” is highlighted in black with white font.

Even with private equity firms circling, the seller continued engaging with him directly. At one point, the seller bypassed the broker and sent a personal text:

Quotation graphic on a beige background with the text: “Would you want to come out, see the property, and have another conversation privately?” The phrase “another conversation” is highlighted in black with white font.

That kind of outreach doesn’t happen if a seller thinks you’re just another number-cruncher. It happens because they feel respected and believe you might be the right steward for what they’ve built.

The lesson? Strong relationships can unlock creative deal structures.

As one deal coach pointed out, this is rare:

Beige background with a quote: “Normally, a lot of sellers would be like, ‘Go pound sand.’ But you’ve built a good relationship — I mean, you’re 50% off their price and he’s still texting you. There’s so much to learn from that. I love these scenarios where you can get creative.” The phrase “a good relationship” is highlighted in black.

Another deal coach emphasized how you keep that creative door open: “Don’t just say, ‘Here’s what I’m willing to do.’ Ask the seller, ‘What are you willing to do?’”

And this is where a practical tool comes in. One deal coach shared how he uses ChatGPT to expand the playbook when talks stall:

Beige background with a black quotation mark graphic. Text reads: “Give it a couple paragraph scenario — ‘here’s the price, here’s the seller’s position, here’s where we’re stuck’ — and ask it for four or five creative ways to structure the deal. You’d be amazed at how many incredibly good ideas it will give.” The phrase “You’d be amazed” is highlighted in black.
RED FLAG

What to Watch Out For in This Deal

The land is both an opportunity and a risk here. Because the wash sits next to a gas station, any purchase of the property would require environmental studies, as one deal coach flagged:

Beige background with a quotation graphic. Text reads: “If you were to purchase the real estate… an environmental review would be required. That would be something else that we would all want to discuss as a community.” The phrase “would be required” is highlighted in black.

Beyond the land, operating a car wash brings its own unique challenges. One of our deal coaches spelled it out in the community Slack:

Beige background with black quotation graphic. Text reads: “We built, operated, and sold a few car washes with my partners. Here are a few things to consider in this deal, and especially the operation moving forward if you land this deal.” The phrase “Here are a few things” is highlighted in black.

Among his points:

  • Equipment is expensive to maintain and repair.
  • Customers sometimes claim the wash caused damage, which can lead to costly disputes.
  • Even with cameras, fraud and legitimate accidents both happen.
  • Negative online reviews are common, and staying on top of them is essential.

Car washes can look deceptively simple, but the reality is a mix of real estate, operations, and reputation management.

INDUSTRY

What You Need to Know

The car wash industry is large but fragmented, with 15,600 firms operating nearly 19,500 locations and generating $16.3B annually. The top 50 players account for only 20% of revenue, leaving the rest to independents and small chains.

Beige background with a bar chart titled “U.S. Industry Growth Rate – Car Washes.” Bars show negative growth around 2020, sharp growth in 2021–2022, then modest positive growth projected for 2023–2029. Note at the bottom says: “2025–29 are estimates. Source: Vertical IQ.”

When the buyer pulled comps, most similar washes in busier markets traded at far lower valuations. Many of those high-traffic, fully automated washes were valued at 1–1.5x revenue, sometimes 2x if they were doing $600K–$700K a year.

What drives value in the industry?

  • Volume. Most washes draw customers from within 3–5 miles. Prime locations command higher multiples.
  • Revenue per visit. Membership models, upsells, and add-ons like detailing can push margins higher.
  • Efficiency. Faster cycles mean more cars per hour. Automation has reshaped expectations.
THE BOTTOM LINE

What Happens Next?

As the buyer heads into another meeting with the seller, there’s plenty to weigh: the land risk, the operational realities, and whether there’s a structure where this deal could actually pencil out… or just wash away.

With private equity circling and a wide valuation gap still on the table, the buyer now has to determine how far creativity and relationship-building can take him.

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See you on Main Street

The information contained here may not be typical and does not guarantee returns. Background, education, effort, and application will affect your experience. Your results will likely vary.

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