Latest Articles

This might hurt a little... Contrarians, We looked into how many times we’ve written the word “hard” over the past few years when talking about business. Turns out, it’s in the thousands. (Pro tip: don’t search “hard” on X. You’ll see things you can’t unsee.) But let’s get real for a second. Business is hard. Ownership is hard. That’s why so many people get stuck in the same cycle, year after year, hoping for change but never quite making it happen. “Someday, I’ll figure out how to spot a smart deal.” “Someday, I’ll learn how to buy a business the right way.” “Someday, I’ll learn how to scale.” Well, here’s a thought: let’s make “someday” January 14th at 6pm ET. That’s when we’re hosting a free workshop on our 10-step acquisition process. It’s practical, it’s actionable, and it’s designed to help you start moving from dreaming to doing. Click HERE to Save a Spot Don’t let another year just slip by... Today in 5 minutes or less: ✔️ 20 Hard-Hitting Reframes You Need to Hear ✔️ Our Big 2025 Contrarian Bet (On You) ✔️ The TRUTH About Most Businesses ✔️ What You Need to Do Next 20 Hard-Hitting Reframes You Need to Hear These 20 reframes are a hard reset. They’re not motivational posters or platitudes to whisper in the mirror. They’re more like a truth serum mixed with a slap in the face. See, the human brain is a stubborn little machine. It clings to outdated software — beliefs, habits, excuses — and refuses to install updates, even when they’re obvious. That’s why most people stay stuck. They’re running Windows 95 in a ChatGPT world. These ideas will force you to rethink what you want, how you’re going to get it, and what’s been holding you back. Some of them will sting, but they’ll stick... 1. The best predictor of future behavior is past behavior. And oldie, but goodie

This might hurt a little...

Contrarians, Have you noticed? The internet is thirstier for tradespeople than a houseplant in the Sahara. Roofing isn’t just about fixing shingles anymore; it’s an aphrodisiac. All jokes aside, the trades are quickly becoming a dynamic alternative for those seeking purpose and ownership. They’re not for everyone, but for those willing to get their hands dirty — or invest in those who do — there’s a movement building that’s damn near impossible to ignore... Today in 5 minutes or less: ✔️ Why Gen Z is Ditching Desks for Drills ✔️ A Beautifully Dangerous Truth (You Need To Know) ✔️ Here's Why The Hell You Should Care Why Gen Z is Ditching Desks for Drills Let us let you in on a little story... For years, the narrative went something like this: graduate high school, go to college, go into debt, land an office job, and ride the escalator of life. Some of you probably even got rich doing it. But what happens when the escalator breaks? For a growing movement, the answer is clear: grab the tools to fix it — or build the business that does. Enter, these rascals: Steven was a painter who started a business with something like $12 to his name (today it has hundreds of franchise locations across the US). Brandon and Carter were corporate guys living corporate lives. Then they got laid off and thought: Hell, trade workers aren’t out of work like we are... Let’s start a blue-collar service business. So they started Pink’s Window Services . Together, they’ve grown ResiBrands into something incredible. (It’s still early innings, which is why we became part-owners in their businesses.) More importantly, there’s A LOT you can learn from them... A Generation Deprived of Vitamin D Here’s the truth: Millennials and Zoomers are petri dish generations. Test subjects. The first generations

The trades are becoming the trillion-dollar career shift no one saw coming. Why skilled trades now offer purpose, profit, and a path to ownership.